A US club wanted its exterior to pull people in — signage with enough punch to catch the eye from a distance and act as a moving advertisement for the venue.
We delivered 760 m of full-color pixel bar, built into the grid-format facade you see here. The bars frame the building's panels and run animated chases and color states as one mapped surface, turning the whole front elevation into a programmable sign.
The payoff is exactly the reach the client wanted — the lit facade is visible well down the street. They were satisfied with the advertising impact it delivers.
